Russia is a huge country with a rich heritage, and a culture, attitude and mentality different to that experienced in the West. 

Red Square PR advised and consulted many foreign brands and companies wishing to tap into the Russian market, open representative offices or simply just going there on fact finding missions. 

Case Studies:

SIR PAUL MCCARTNEY concerts in Russia

Aliona Muchinskaya, the founder of Red Square PR, was party to the most successful and anticipated trip of the ex-Beatle to Russia.  Being banned during the Soviet times, the Beatles were considered the “idols” and “gods of music” in Soviet Union.  Years after the Soviet Union’s collapse Sir Paul decided to visit the country where he was rated to be the “biggest star of all time”. 

Sir Paul hired Red Square PR to accompany him and to act as his personal assistant during the visit. Aliona helped find the words to greet an excited crowd of 20,000 at the first concert by a 'Beatle' in Moscow’s Red Square, secured an exclusive front page face to face interview in the most popular Russian newspaper and  translated and helped during the face to face meetings with President Mikhail Gorbachev, a meeting filmed by Sir David Frost. 

LONG WAY AROUND film and book

One of our most exiting projects saw Hollywood actors EWAN MCGREGOR and CHARLIE BOORMAN bike-racing around the world. 

Setting off in London, Ewan and Charlie travelled through some of the most beautiful, and at times dangerous, terrain the world has to offer, arriving 115 days later at New York City their final destination.

The longest leg of the trip was through unknown Russia.  Red Square PR was appointed as the official consultants in the preparation period and during the Long Way Around trip.

Red Square PR facilitated meetings with Mayor of Moscow and representatives of the Tourism Department of the Ministry of Economic Affairs and Trade, arranging visas and preparation of official letters to Frontier's Office and the Federal Customs Office, the State Institute of the Cinematography as well as organising travel and hospitality arrangements.  We even had to find the funnel when the BMW petrol station in the middle of nowhere stated that there is petrol but no way to fill the bike’s tanks!