To celebrate the World Travel Market in London - "Russian Evening" with the most popular comedians: Vladimir Vishnevskiy, Levon Oganezov and Arkadiy Arkanov was organised by Red Square Projects. The Concert entitled "All About Laughter" opened with what promised to become one of the funniest inventions ever - The Russian Comedy Season. The Festival kicked off on 28 September 2001 and was continued by further performances earlier in the year 2002.